On February 13, 2026, the annual Kia Dealer Conference 2026 was held at the InterContinental Tashkent hotel conference hall, bringing together Kia brand dealers from all regions of Uzbekistan, headquarters representatives, international partners, and the Kia Uzbekistan team.
During the event, the brand's performance results for 2025 were summarized, and key strategic priorities for Kia in 2026 were presented.
According to the results of 2025, Kia in Uzbekistan demonstrated steady development dynamics, strengthening its position in several key market segments. Throughout the year, 25,538 Kia vehicles were sold in the country, representing a 32% growth compared to 2024. The brand remains one of the leaders in the local automotive market and continues to enhance its presence in strategically important segments. The growth was driven by the renewal of the model range, a consistent marketing strategy, and active development of the dealer network and service infrastructure.
In the official part of the conference, participants discussed best practices in customer interaction, modern marketing tools, and plans for further brand development. Special attention was paid to improving customer service quality, digitalizing processes, and strengthening long-term partnerships between the brand and dealer centers.
During the conference, the brand's participation in the FIFA World Cup 2026™ was also highlighted, which is an important part of Kia's international brand strategy and will be accompanied by extensive communication and marketing activities in global and local markets, including Uzbekistan.
A separate segment presented the strategy for expanding Kia's model range in 2026, aimed at further strengthening the brand's position in key segments of the Uzbek automotive market. The presentation also announced the launch of a second CKD model of Kia for the Uzbek market.
As part of the conference, an awards ceremony was held for the best Kia dealer centers based on 2025 results. Awards were given to dealers who demonstrated high results in sales, customer service, marketing activities, and development dynamics. In the "Dealer of the Year" category, the Kia Kibray dealer center emerged victorious. As a reward, the dealer was presented with a Kia K5 vehicle in the Premium trim.
The holding of Kia Dealer Conference 2026 confirmed the brand's focus on long-term development in Uzbekistan, open dialogue with partners, and the formation of a sustainable dealer ecosystem.
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Source: kun.uz