Uzbekistan is introducing new strict requirements for advertising loans, installments, and deferred payment sales to individuals. According to a presidential decree issued on July 15, such advertisements must now mandatorily include the amount of overpayment and the final total cost of the purchase.

These measures are designed to allow consumers to immediately assess the real size of expenses and see how much extra they will have to pay beyond the initial price of the product or financial service. Financial service advertisements must no longer contain any guarantees or promises of future benefits if these cannot be precisely determined at the time of contract conclusion.

Furthermore, at the beginning of microloan contracts, a large warning occupying at least 30 percent of the main document area is planned. Similar warnings about possible negative consequences of taking out a loan will be mandatory in information and advertising materials. Credit products that regulators deem misleading to consumers may be temporarily or completely banned from distribution on the market.

The Committee for the Development of Competition and Consumer Protection, together with the Central Bank and other relevant agencies, must submit a corresponding draft document to the Cabinet of Ministers by September 1, 2026. The Central Bank, jointly with the Ministry of Justice, will also prepare a draft regulatory act by September to implement these innovations.

Source: podrobno.uz