FIFA has confirmed plans to create a new subsidiary, FIFA Forward Enterprise (FFE), to sell a minority stake in the World Cup's operations to private investors for an estimated $20 billion. The proposal, championed by president Gianni Infantino, has drawn sharp criticism from across the football community.

Among the proposed investors is Thrive Eternal, an investment vehicle headed by Joshua Kushner, brother of Jared Kushner, son-in-law of US President Donald Trump. This has raised concerns over potential conflicts of interest and Infantino's close ties to the Trump regime.

Critics argue that the World Cup is a global cultural institution, not a commercial asset. Bret Myers, a sports business professor at Villanova University, noted that the move mirrors the commercialization of North American sports and Formula 1, but conflicts with football's tradition of viewing competitions as cultural heritage.

FIFA, a non-profit with $8 billion in reserves, is accused of prioritizing profit over development. Miguel Maduro, former chair of FIFA's Governance Committee, warned that the lack of checks and balances could allow Infantino to use the funds to reward loyalists and punish dissenters.

The Asian Football Confederation (AFC) and the German Football Association (DFB) have expressed disappointment over the lack of consultation. UEFA issued a strongly worded statement, insisting that football is not FIFA's to sell, and is reportedly considering options including a potential boycott of the Women's World Cup.

Analysts suggest the plan could lead to more frequent World Cups and an expanded Club World Cup, threatening UEFA's lucrative Champions League. Maduro doubts that opposition will translate into action, but the growing unity among federations may challenge Infantino's re-election bid.

Source: www.dw.com