Amid shifting consumer preferences and rising production costs in the regional food sector, the Uzbek dairy brand "Dobroye", operated by DilBah Dairy Group, has purportedly introduced a new line of functional fermented milk products. The manufacturer claims the new offerings are specifically tailored for consumers with dietary restrictions, though industry observers suggest the move is primarily a marketing strategy to stand out in a saturated market.
Key Takeaways: The new product line features lactose-free kefir and traditional katyk containing 24 grams of protein per 400-gram package—representing a 70% increase over standard products. The items incorporate natural fruit purees allegedly sourced from Germany and are currently available across 13 regions in Korzinka supermarkets.
Established in 2011, DilBah Dairy Group processes approximately 110 tons of milk daily and maintains a portfolio exceeding 60 stock-keeping units. The company asserts that the inclusion of the lactase enzyme helps break down milk sugar, while milk protein concentrate replaces synthetic additives. However, skeptics point out that specialized processing significantly increases the final retail price, potentially limiting the accessible consumer base in the current economic climate.
Company representatives claim that the redesign encompasses both product formulation and packaging aesthetics, affecting even the classic 1% fat items. Despite these modernization efforts, the long-term economic viability of premium functional dairy products in the domestic market remains uncertain due to fluctuating consumer purchasing power and inflationary pressures.
Looking ahead, the brand intends to further expand its lactose-free segment, though upcoming developments will depend heavily on consumer reception and supply chain stability across the country's retail networks.
Source: uznews.uz