Uzbekistan has launched a major effort to bring the influencer marketing market out of the 'gray' zone. The Tax Committee conducted a study and compiled a list of 110 most active bloggers. The analysis revealed that 55 of them are registered as self-employed, 33 as individual entrepreneurs, and 22 operate as individuals.

Authorities stressed that self-employed status does not allow hiring staff, yet in practice many popular content creators work with teams of administrators, operators, and assistants. This legal discrepancy is what the government aims to address.

Special attention was paid to six top bloggers with over 3 million followers each. In 2025, they collectively posted 360 stories and 184 sponsored posts. According to official e-invoice reports, their total income amounted to 2.7 billion soums, with taxes paid reaching 110.4 million soums.

During a meeting with representatives of the blogging community, officials explained tax regulations for advertising revenue. To ease the transition to transparent business, they proposed conducting educational workshops.

Exactly one year ago, on May 7, Uzbekistan announced plans to legally distinguish between bloggers and influencers for the first time. The draft law, presented to the Committee on Innovative Development and Information Technologies, proposes easing obligations for bloggers while introducing clearer liability norms for influencers.

This initiative aims to create transparent conditions for the media business and protect citizens. The document includes strengthening user rights, protection from false information and harmful content, as well as legal guarantees for the protection of honor and dignity in the digital space.

Source: podrobno.uz