A new payment method has emerged in Uzbekistan's online retail market. The Wildberries platform, with financial support from Octobank, has launched a buy now, pay later (BNPL) service called Rahmat nasiya. This service allows customers to receive goods immediately and pay in equal installments over 3, 6, 9, or 12 months. The maximum order amount reaches 10 million Uzbek soums, making online shopping more convenient and accessible for a broader consumer base.

The global BNPL market continues to expand rapidly. According to 2025 reports, the volume of installment payments worldwide is estimated at approximately $560 billion. This format is becoming a key component of e-commerce, as it simplifies purchase decisions by splitting costs into smaller payments and can increase average transaction values. In Uzbekistan, this trend is also gaining momentum, implemented through major platforms like Wildberries.

The Rahmat nasiya service offers users additional flexibility. In case of product returns, the installment plan is automatically closed, streamlining the process for buyers. Akmal Primkulov, Director of Wildberries in Uzbekistan, commented that this move expands personal budget management tools and may enhance customer loyalty while helping sellers boost turnover. Previously, the platform offered a BNPL service called "Chastyami" (In Parts), and Rahmat nasiya complements it with a longer-term option.

The introduction of this new service could intensify competition in Uzbekistan's online retail sector. However, installment systems often involve interest or hidden fees, raising financial risks for users. The partnership between Wildberries and Octobank aims to build trust in this area, but questions about the efficiency and security of such services in the market persist.

Source: podrobno.uz