The Chairman of the Tourism Committee of Uzbekistan, Abdulaziz Akkulov, held a high-level meeting in Istanbul with Murat Şeker, Head of the Board of Directors and the Executive Committee of Turkish Airlines, alongside Ahmet Harun Baştürk, the carrier's Chief Commercial Officer. Following the negotiations, the parties signed a memorandum of understanding aimed at actively promoting the republic’s tourism potential in foreign markets and significantly increasing the influx of international visitors.
Key Takeaways: Uzbekistan and Turkish Airlines signed a strategic memorandum in Istanbul to boost tourism through the carrier's global network spanning 358 destinations across 133 countries. The agreement outlines special tour packages, seasonal ticket promotions, and joint marketing initiatives to attract international travelers.
During the dialogue, participants thoroughly discussed attracting travelers through the Turkish carrier's international route network, improving the operational efficiency of existing flights, developing corporate MICE tourism, and launching new cooperative ventures. Special emphasis will be placed on promoting the Uzbek destination in countries and cities where Turkish Airlines operates flights, but where national airlines of Uzbekistan are not yet represented.
To boost passenger traffic to key tourist centers of the republic, the parties agreed to develop specialized tour packages, introduce seasonal promotions on airline tickets, offer additional passenger benefits, and organize B2B meetings with foreign tour operators. The agreement also provides for the launch of joint advertising campaigns abroad, the production of video materials showcasing Uzbekistan's historical and cultural heritage, and press tours for foreign journalists and bloggers.
Furthermore, comprehensive information about the country's tourism opportunities will be distributed through the airline's media channels, electronic newsletters, mobile applications, and customer loyalty programs. To date, the route network of Turkish Airlines covers 358 destinations in 133 countries worldwide, and by the end of 2025, the carrier successfully served 92.6 million passengers.
Source: podrobno.uz