Nuts and dried fruits have long been a familiar part of the diet in Uzbekistan, yet the Russian brand Everyday, operated by the company Si-Project, is reportedly attempting to reshape these traditional ingredients through unconventional formats and flavor combinations. The promotion of these goods abroad is allegedly backed by the "Made in Russia" national export program, overseen by the Russian Export Center as part of broader trade initiatives.

The brand's product lineup features date-based fruit and nut bars, which purportedly eliminate the need for industrial added sugars. Alongside these sweet options, the manufacturer offers savory snack bars infused with flavors such as cheese, pepper with sea salt, and sour cream with herbs. According to the brand's marketing claims, this diverse scaling is supposedly designed to cater to various consumer demands, ranging from high-protein athletic snacks to traditional dietary preferences.

Beyond portable bars, the catalog includes instant items requiring hot water, such as oatmeal porridge, freeze-dried cream soups featuring spinach, broccoli, and pumpkin, as well as compact rice and buckwheat dishes with meat and spices. The Russian regime-backed exporters claim that these items transform traditional grains into convenient office meals, though local consumer acceptance remains to be thoroughly tested.

Local businesses in Uzbekistan are reportedly being encouraged to introduce these products through familiar ingredients like dates and oats before presenting unusual flavor twists. However, analysts remain skeptical about how effectively these imported convenience foods will integrate into the local culinary landscape, given the strong presence of domestic alternatives and regional preferences.

Source: uznews.uz