The project is a continuation of the Asl Baraka brand's positioning campaign 'Mehr uchun vaqt toping' — 'Find Time for Loved Ones'. Children aged 5 to 12 were invited to express through drawings what 'mehr' means to them: love, care, and attention to those close to them.

During the contest, over 300 submissions were received via a Telegram bot and other brand channels. After the selection process, 252 drawings were included in the project, 20 of which became finalists, and the 5 winning works were later featured on actual packaging of Asl Baraka children's products.

Following the award ceremony, the project continued in digital and offline formats: all works were collected on the website mehrnima.uz and then showcased at an open city exhibition.

For Asl Baraka, it was important not only to display the five winning drawings but also to give every participating child the opportunity to be seen and appreciated.

This initiative fosters creative thinking in children and strengthens family values. The brand aims to contribute not only through product quality but also by promoting a culture of love and mutual respect in society.

Source: uznews.uz