Kia Uzbekistan has concluded a large-scale customer initiative that began in January and lasted for two months. The campaign united new car buyers and service users, offering them the opportunity to witness historic matches of the Uzbekistan national team and support them from the stands at the FIFA 2026™ World Cup.

For new customers, purchasing a new Kia vehicle from an official dealer center by February 28, 2026, automatically entered them into the draw. Existing car owners could choose one of two options: undergo scheduled maintenance at an official Kia service center or register for a special service package, including checks of the suspension, filters, battery, heating and air conditioning systems, electronic control unit, tires, and other components. Each package or maintenance service granted one entry into the draw.

On March 15, all winners were determined: 6 car buyers and 3 service center customers. The winners were selected by a randomizer launched by the chairman of the Uzbekistan national football team fan club, Abdurahmon Fazilov, during a live broadcast on the Instagram page @kia__uzbekistan. They will experience full immersion in the atmosphere of the year's premier sporting event. The trip includes tickets to tournament matches, international flights, domestic transfers, and accommodation in hotels in the United States and Mexico.

Previously, the company reported that a parallel children's contest was held, where participants shared their visions of the dream of big football. The best entry was recognized as that of 11-year-old Jahongir Sodiqov (@djaha_ili_djoha) from Nukus, whose video received the highest score and the top evaluation from the jury. The initiative formed part of the brand's strategy to strengthen customer connections and create memorable experiences beyond car ownership.

Source: kun.uz