Uzbekistan has launched a nationwide movement called 'Maromiylik', aimed at fostering a culture of reasonable consumption, financial responsibility, and rejection of excessive spending and luxury among young people.

The initiative continues a campaign to reduce waste and change attitudes toward lavish weddings and other celebrations, announced last autumn.

The goal of the new initiative is to make reasonable consumption a part of social values. The focus is on combating wastefulness, conspicuous luxury, and financial irresponsibility.

Key objectives include: forming a culture of careful and rational use of resources; increasing citizens' financial responsibility; reducing unnecessary expenses and ostentatious luxury; developing conscious consumption and a responsible lifestyle among youth.

In the first phase, the project has already covered a significant part of the country. Seminars and trainings were held in 14 regions, involving teachers and students from 204 higher education institutions.

Additionally, a large-scale sociological survey was conducted among over 58,000 people. The results showed an important trend: young people are increasingly interested in more modest, meaningful event formats and a rational lifestyle.

However, the factor of social pressure and the desire to meet others' expectations persist. In many cases, young people's decisions are still made with an eye on public opinion — 'what people will say'. Experts note that such attitudes hinder the transition to a new culture of conscious consumption, despite society's clear demand for change.

The project's authors emphasize that true well-being is determined not by the level of consumption, but by the ability to maintain balance, value resources, and take responsibility for the future. This approach is proposed as the new social norm.

Source: podrobno.uz