The Czech Republic, the world's beer champion, has seen a record decline in consumption. Younger generations are drinking less, worrying breweries but pleasing health experts.

According to the Czech Beer and Malt Association, per capita beer consumption fell to a historic low of 121 liters in 2025. Public broadcaster Český rozhlas noted that every Czech drank eight fewer large beers than in 2024. The news overshadowed reports of rising fuel prices linked to the US and Israel's war with Iran.

Association head Tomas Slunecko said Czechs are increasingly emphasizing moderate consumption and healthier lifestyles. People are drinking more beer at home: only a quarter of beer sold last year was consumed in pubs and restaurants. The association has called on the government to lower VAT on draft beer to boost pub sales, where the average price of half a liter has risen to 50-60 korunas (€2-2.50).

Beer production fell by 4.3% to just over 2 billion liters in 2025. Consumption also dropped significantly in export markets like Germany.

While older Czechs view the decline as a loss of tradition, doctors and some politicians see it as positive. Former deputy health minister Tom Philipp noted that consumption has fallen from nearly 160 liters per person 20 years ago to just over 120 today, calling it good news for health and safety.

However, alcohol consumption among young people remains high. The 2024 ESPAD survey found that 14% of 16-year-old Czechs drink to forget problems, and 11% drink when depressed. Meanwhile, young people are increasingly turning to new unregulated substances, social media, and online gaming, raising concerns about mental health and addiction.

Source: www.dw.com