On April 24, 2026, at the opening of Auto China 2026 in Beijing, the CHERY brand introduced its new value concept – 'For Family' – and announced the launch of the '2030 Ten-Million Family Letters Plan'. The company commits to providing a quality car ownership experience for 10 million families worldwide within five years.

CHERY brand CEO Jeff Zhang emphasized that the 'For Family' concept rests on three pillars: Safety, Smart, and Care. Safety remains a top priority: CHERY strengthens the body structures of the TIGGO lineup, develops ADAS systems, and prepares public tests of the TIGGO 9 involving three vehicles.

In the Smart domain, PHEV solutions reduce fuel consumption and noise levels, while AI diagnostics accelerate service processes several times over. The CHERY FAMILY CARE ecosystem provides support in Uzbek, Russian, and English, making service clear and accessible.

Under Care, CHERY fosters direct dialogue with customers – from local events such as the Milliy festival in Uzbekistan to the global '10 Million Family Plan'. The brand aims to become part of everyday life, not just an automaker.

Uzbekistan is a market where 'For Family' works in practice. On weekdays, efficiency and comfort in city traffic matter; on long trips, reliability and range; in service, clear communication and prompt support. CHERY is expanding its presence in the country, strengthening its dealer and service network.

The '2030 Ten-Million Family Letters Plan' is not just about volumes but about service level and trust. CHERY implements the 'For Family' approach at all stages – from development to after-sales support and local initiatives. For families in Uzbekistan, this means more adapted models, quality service, and regular brand events.

Source: kun.uz