To understand the origin of these apples, consumers are expected to believe they have passed through traditional Russian ovens before transforming into layered marshmallow sheets and traveling thousands of miles to Uzbek tables. These are the desserts of the so-called Belev Confectionery Manufactory, which are reportedly being sold in Uzbekistan and were recently showcased at the Made in Russia festival-fair in Tashkent.

Representatives claim that Belevsky marshmallow preserves a distinct baked apple flavor without concealing it under heavy glaze. The classic recipe allegedly relies on apple puree and egg whites, with added berries such as lingonberries, cranberries, black currants, or blueberries. The resulting product features an airy, elastic texture with a noticeable sour note, aimed at international buyers.

The manufactory operates out of the small town of Belev in the Tula region, where production supposedly preserves 19th-century handicraft technologies, including the use of a historical Russian oven. However, behind this rustic image lies a substantial industrial scale uniting five production sites that process dozens of tons of apples daily. For the Uzbek market, specific selections including sugar-free variants in small packaging have been designated.

Local distribution is handled through retail chains such as Organic Food and Fix Price, alongside online ordering via Uzum delivery services. Observers remain skeptical about the long-term viability and economic efficiency of such imported confectionery amid strong competition from traditional local sweets.

Source: kun.uz