Amsterdam has become the world's first capital city to ban advertisements for meat products and goods and services that rely on fossil fuels, according to a report by BBC News.

City officials aim to achieve carbon neutrality for the Dutch capital by 2050 and to halve meat consumption among residents.

As of May 1, advertisements for burgers, petrol-powered cars, and airlines have been removed from billboards, public transport stops, and metro stations. They have been replaced by ads for museums, concerts, and exhibitions.

According to the BBC, before the ban took effect, fossil fuel-related advertising accounted for 4% of all advertising in the city, while meat and meat product ads made up just 0.1%.

In January 2026, the Amsterdam city council voted 27 in favor and 17 against to ban advertising for fossil fuels and meat products. The ban applies to goods and services with high carbon emissions: flights, petrol and diesel vehicles, gas heating contracts, and meat products such as fast-food burgers.

The first city in the Netherlands to restrict advertising of meat and fossil fuels in public spaces was Haarlem, where the ban came into effect in 2024. Since then, Utrecht and Nijmegen have followed suit. Bans on fossil fuel advertising are also in place in Edinburgh (Scotland), Sheffield (England), Stockholm (Sweden), and Florence (Italy).

Source: www.gazeta.uz