As Zambia prepares for elections on August 13, debate over media freedom and fair political coverage is intensifying. Media rights groups warn that legal, economic, and political pressures are mounting ahead of what is expected to be a highly contested vote.
Opposition parties and media freedom advocates say unequal access to state-owned media remains a major concern. Saboi Imboela, leader of the opposition National Democratic Party, alleged that state media gives more coverage to the ruling party, while opposition voices rely on private outlets. Media analysts warn that unequal visibility can undermine public trust and democratic participation.
The Media Institute of Southern Africa (MISA) Zambia says the media environment has improved but remains fragile. Vice chairperson Kennedy Mbulo noted that financial challenges, dependence on advertising, and political influence continue to affect editorial independence.
Rights advocates point to several existing laws that create fear among journalists despite reforms. Joan Chirwa, executive director of the Free Press Initiative, cited sedition provisions in the Penal Code, the State Security Act, and cyber laws as negatively affecting journalism.
Economic struggles within the media industry are also making newsrooms more uncertain. Costa Mwansa, president of the Media Owners Association of Zambia, stated that financial vulnerability makes media institutions more susceptible to influence from advertisers and political actors.
As campaigning shifts online, Zambia's digital space creates both opportunities and risks. Citizen journalism widens participation, but observers warn of misinformation, online harassment, and political propaganda. Cyber laws intended to protect citizens have been criticized for infringing on rights.
The government claims commitment to democratic freedoms. Information and Media Minister Cornelius Mweetwa stated that journalists are free to operate but must do so responsibly and ethically. Experts say the upcoming elections will be an important test of Zambia's democratic maturity and commitment to press freedom.
Source: www.dw.com