A video dedicated to the historic debut of Uzbekistan's national football team at the World Cup and the launch of a new local brand was broadcast on Times Square in New York.

The screening took place ahead of the highly anticipated match against Portugal. The team's participation in the World Cup marks a significant milestone in the country's sports history, and the appearance of the national flag and native language in the heart of Manhattan resonated deeply with compatriots.

The international campaign was initiated by Tashkent-based company Damira Beverages Enterprise. Regional Marketing Director Kristina Usova stated that it was important for them to have the Uzbek language heard in central New York at a time when the entire country is following the national team's matches.

In addition to supporting the athletes, the video introduces the Oltinchi brand — a new local beverage brand inspired by the history of the famous Tashkent 6th plant. Its key idea is the continuity of domestic production traditions, reinterpreted in a modern and technological way.

Production is established at the company's advanced industrial complex in Tashkent. Strict quality control covers the entire cycle — from incoming raw material inspection and multi-stage water treatment to automated bottling and laboratory testing of finished batches.

The football team's sporting achievements have already been written into the country's modern history, and the bright performance on Times Square is yet another confirmation that Uzbekistan is increasingly asserting itself on the global stage.

Source: podrobno.uz