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Nigel Farage, leader of the far-right, anti-immigration Reform UK party, has cultivated a down-to-earth image but is now one of Parliament's top earners from outside jobs, pulling in over $2.5 million since becoming an MP in 2024.

He has been referred to the parliamentary standards commissioner for investigation into a £5 million ($6.8m) gift. In June, it emerged he was paid £270,000 ($360,000) for 12 hours promoting gold bullion – a product hardly affordable for the working-class voters he claims to represent.

This contradiction is now critical. With Rupert Lowe's Restore Britain positioning itself as a purer populist alternative and eating into Reform's poll lead, Farage's earnings test whether his anti-establishment brand can survive scrutiny of his own establishment-sized paychecks.

“Behind all too many populist radical right parties that claim to be defending the people against the elites, there are normally some very rich, very elite men who are funding the parties in order to promote their economic interests,” said Tim Bale, politics professor at Queen Mary University of London. For Farage, the risk is being seen as a complete hypocrite – the worst accusation in UK politics.

Sam Power, an expert at the University of Bristol, said Farage is “operating at the edges” of disclosure rules, testing a permissive system “to its absolute limits”. He argued transparency alone is insufficient; stronger regulation is needed.

Reform UK relies heavily on wealthy donors. Thailand-based crypto investor Christopher Harborne is the largest single donor in UK political history, contributing over £22 million ($30m). The Guardian revealed Farage received a £5 million gift from Harborne in early 2024, not declared before his election.

Farage's most lucrative deal is as “brand ambassador” for Direct Bullion, earning £270,000 for 12 hours' work. This undercuts his anti-elite image.

Some voters remain loyal. Terry Scott, a 61-year-old painter, said he votes Reform “every time”. But Susan Atkinson, a 70-year-old retiree, is undecided, noting politicians “promise the earth and don’t actually do anything”.

Research shows news of Harborne's gift reduced willingness to vote Reform. Power warned such scandals risk pushing soft support to Restore Britain or back to the Conservatives, turning Reform into “the establishment party of the right”.

Source: www.aljazeera.com