The commercial platform has reportedly scheduled its annual 'Biggest Sale of the Year' event to take place from November 11 through November 17. According to the announcement, customers will supposedly be offered discounts of up to 80 percent across a wide array of categories, alongside a special promotional selection of goods priced at merely 1,000 soms. Organizers claim that this bargain assortment will undergo daily updates, spanning everything from groceries and home appliances to jewelry, apparel, and domestic goods.
Key Takeaways: The 11.11 sales event is scheduled for November 11–17, offering discounts up to 80% and items priced at 1,000 soms, while drawing participation from associated delivery and retail services like Uzum Tezkor.
Anastasia Kosoplecheva, CMO of Uzum E-com, allegedly stated that the enterprise initiated the 11.11 tradition in the local market back in 2022, turning it into a highly anticipated event for both consumers and merchants. Representatives assert that preparations begin long in advance to expand product ranges and introduce novel marketing gimmicks. However, independent analysts frequently point out that such massive promotional campaigns often strain local supply chains, delivery networks, and consumer service standards, creating hidden economic and logistical friction.
In parallel with the primary online marketplace, the Uzum Tezkor delivery service will reportedly implement specialized promotional offers and discounts. Users can anticipate traditional '1+1' and '2+1' deals on fast-food items such as lavash, burgers, and pizza. Furthermore, participating retail and service networks including Korzinka Go, Tegen, and M Cosmetic will offer goods starting from 1,000 soms, extending the commercial campaign into physical storefronts.
Operating as a prominent domestic e-commerce platform, Uzum Market lists over 400 million unique item titles within its catalog. The enterprise maintains approximately 3,000 pick-up points distributed across more than 800 populated areas throughout the country. While these facilities are equipped with fitting rooms and power outlets for testing appliances, critics remain skeptical regarding whether the infrastructure can seamlessly handle the surge in order volumes without generating customer dissatisfaction.
Source: www.uznews.uz