OpenAI is expanding ChatGPT Ads to 44 markets through an exclusive partnership with Aleph, bringing local contracting, payments and support to brands and advertising agencies across Latin America, Europe and Central Asia, the Middle East and Africa, and Asia-Pacific. The agreement includes Uzbekistan and Kazakhstan in the 16-market Europe and Central Asia group. According to the announcement, advertisers will be able to access ChatGPT's emerging advertising environment through Aleph, which will act as OpenAI's exclusive reseller in these territories and provide local teams, invoicing and initial technical support.
Key Takeaways: The partnership covers 44 markets, including Uzbekistan and Kazakhstan; Aleph will handle local contracts, billing, credit limits and first-line support. Advertisers can pay in local currency and work with teams that speak their language, according to Aleph.
ChatGPT is shaping a new advertising environment in which people learn, research topics and make decisions, making the chat interface a potential channel for brand messaging. Aleph says it manages digital media and payment infrastructure across more than 130 fast-growing markets, has 20 years of experience and works with more than 50 global digital platforms. Its teams operate in more than 90 offices worldwide, combining global scale with local market knowledge. For Central Asia, the arrangement may lower practical barriers for agencies that need local billing, contracts and technical onboarding before testing AI-based ad formats.
"Artificial intelligence opens new opportunities for businesses to engage with audiences. Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, invoices in the local currency and provides credit limits. This is Aleph's key competence: turning global technologies into opportunities for local growth," said Gastón Taratuta, founder and CEO of Aleph. The company said its country teams will ensure platform connection and provide primary technical support, while advertisers and agencies will sign contracts and receive invoices locally.
The 44 markets include 14 in Latin America: Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay. Europe and Central Asia account for 16 markets: Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan. The Middle East and Africa list has 10 markets, while Asia-Pacific has four: Bangladesh, Cambodia, Hong Kong and Sri Lanka. Advertisers and agencies in the listed markets can contact local Aleph teams for details.
Specific pricing, ad formats and performance metrics for ChatGPT Ads remain limited in the announcement, so the immediate impact will depend on how quickly local onboarding and education proceed. For Uzbekistan and Central Asia, the next steps are likely to focus on agency partnerships, payment arrangements and practical guidance for brands testing AI-native advertising. The rollout will also be watched for how ChatGPT balances advertising with user experience as OpenAI expands into more markets through Aleph.
Source: podrobno.uz