On February 25, the Professional Football League of Uzbekistan (PFL) and Yandex Uzbekistan signed a comprehensive partnership agreement. Under the deal, Yandex Uzbekistan becomes the official title sponsor of the Pro League and an official partner of the Super League. The contract is structured as a "3+2" system, allowing for a two-year extension after the initial three years based on performance.

As part of the partnership, Super League matches will be integrated into the Kinopoisk and Allplay platforms. This will enable fans to watch high-quality broadcasts on any device, including smartphones, tablets, and Smart TVs.

PFL Director Diyor Imomkhodjaev stated that the quality of Super League broadcasts will significantly improve starting this season. A minimum of seven cameras will be used for each match, a notable enhancement compared to previous periods. Broadcasts will be available via Kinopoisk, Allplay, and social media.

Imomkhodjaev emphasized that reducing the gap between the Pro League and Super League has been PFL's biggest challenge over the past five years. He expects that 5-6 Pro League clubs have reached a level where they can compete with Super League teams, with these results becoming more evident in the Uzbekistan Cup by 2026.

Yandex Uzbekistan Head Izzat Shukurov noted that the partnership extends beyond broadcasts. The company plans to integrate its services, such as Yandex Music and Yandex Eats, into the football ecosystem. Special promotions and events will be organized for fans on match days.

Source: www.gazeta.uz