Nigerian Content Creators: Popularity and Financial Struggles
On a humid afternoon in Lagos, a shoot for a comedy skit is underway on a set that resembles a small film production. Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist, and even a content creator recording behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who issues instructions, rehearses lines, and performs caricatures. According to Olufemi Oguntamu, CEO of Penzaarville Africa, a Lagos-based media agency that manages Broda Shaggi, behind the punchlines and viral memes lies significant hard work.











